Associate Product Manager & Product Manager
Title: Product Manager
Reports To: Group Product Manager or Director of Marketing
Job Code: 3.5.7
Qualifications: Four-year degree in marketing, engineering, biology, communications or related field required. MBA preferred. Minimum 5 years of marketing experience or 6 years of sales and marketing mixed experience within the medical device industry required, spine preferred. Knowledge of FDA 510(k) submission process preferred.
Position Description: As a Product Manager you will plan, organize, and control an assigned product line from conceptual stages through product life cycles to optimize profit and meet marketing, financial and corporate growth objectives. You will spearhead marketing product development and lead an exciting new product from inception through commercialization lifecycles. You will partner with engineers, surgeons and a diverse population of internal/external teams on integrated product design iterations. Specifically you will devise the product inputs, evaluations, branding, surgical technique, and sales and customer training strategy. Most importantly at the end of development evaluations you will execute a highly visible product launch with revenue goals in mind. You are motivated and ready to immerse yourself in this role to become the subject matter expert, as you are results-oriented.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Demonstrate strong presentation and training skills for surgeons, sales representatives, and internal shareowners
Create strategic marketing campaigns and develop all product support materials
Provide direct technical support to the sales force and assist in meeting sales objectives
Participate in key sales situations for the product
Produce competitive analysis and product forecasts
Conduct market analysis to develop product definitions.
Plan, organize and develop product support and launch packages
Monitor and document emerging trends for the products
Provide technical expertise and training to other departments in support of product development.
Collaborate with a wide variety of functional areas such as sales, engineering, marketing, manufacturing and operations to develop and provide product definitions responsive to customer needs and market opportunities.
Develop and maintains a prioritized list of customer and market requirements for product.
Provide financial and technical justification for product selection and definition.
Conduct market research and identifies and tracks market trends in company’s history.
Produce competitive analysis and materials comparing product with its key competitors.
Create and implement business plans that optimize both the market share and profitability of existing and new products.
Create strategies for product pricing, and positioning
Prepare and allocate budgets across product marketing initiatives
Specify all market requirements for current and future products (min. 2-3 years out)
Execute on time product launches
Develop and manage KOLs for the respective product line.
Develop and implement go-to-market plans both domestic and international
Develop and implement product lifecycle strategy
Ability to multi-task a variety of responsibilities, functions under deadlines/time constraints and pressures, and maintain positive working relationships.
Ability to process and track a high volume of information and assignments. Follow-through skills and strong attention to detail a must.
Strong working knowledge of computer systems including PowerPoint, Word, Outlook, and Excel.
Must be able to work independently, have excellent oral & written communication skills.
Must be highly organized and able to prioritize with minimal supervision.
Self-motivated with a strong sense of ownership in areas of responsibility.
Ability and willingness to work over-time (after 5:00p.m.) as dictated by business needs
Additional duties may be assigned.
Excellent verbal, written and presentation communication
Strong business acumen
Attention to detail
Project management, working with timelines and milestones
Physical Demands: Sedentary work. Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Must be able to sit for long periods of time.
Anticipated Travel: 25%
Position Status: Full Time, Salary
Exempt Status: Exempt